About Yiebyou

Hi, I’m Sadie—The Curly Queen! I’m a proud Liberian woman, a mum of two amazing boys, and someone who’s always up for a dinner party. I love travel, music, and spending quality time with my family.[More]

Hi, I’m Sadie—The Curly Queen! I’m a proud Liberian woman, a mum of two amazing boys, and someone who’s always up for a dinner party. I love travel, music, and spending quality time with my family.

With over 20 years in the hair industry, I specialise in curly and Afro-textured hair, but I work confidently with all hair types. After 10 years as a Style Director at TONI&GUY, I opened yie.b.you—a salon space that celebrates textured hair and one-to-one care.

Yie.b.you means “first be you,” a name rooted in my Liberian heritage. It’s a reminder to always show up as your true self—and that’s exactly the kind of space I’ve created. Through expert styling and educational tutorials, I help my clients and fellow professionals embrace and care for curly hair with confidence.

Can’t wait to welcome you into my chair! [Less]